Is social becoming the new search?
A few recent reports and announcements have unequivocally pointed to a development that many digital analysts have been seeing coming: the rising importance of social signals and the demise of...
View ArticleIt’s been proven: Twitter DOES affect Google rankings [Guest Post]
Anyone who works in the fields of search or social media has known for years that the two are intrinsically linked. But the question of how activity on social channels affects search rankings has...
View ArticleGoogle Penguin and What it Means for SEO
What does the Google Penguin update mean for SEO and how will it affect your search rankings? With the digital hullabaloo surrounding the latest Google algorithm update, we tried to get some clarity by...
View ArticleThe New Era of Search: Social, Semantic and Knowledge
Search runner-up Bing almost beat Google to the punch but the knockout effect lasted less than a week. Introducing a beautifully revamped search engine, which takes into account your social graph,...
View ArticleMicrosoft’s Head of Search: “Transparency is key to winning back consumers’...
In part II of our interview series with Dave Coplin, Microsoft UK’s Director of Search talks about the future of semantic technologies, the obstacles to offering personalised services, and why the EU...
View ArticleWhich social site affects search rankings the most? Google+, of course…
“It’s been proven: tweets and retweets affect Google rankings”, wrote Branded3’s head of social media, Steve Creek, in a guest blog for Brightfire. Steve’s statement is not just another speculation...
View ArticleDave Coplin: “Search is no longer just about finding; it’s about doing things”
In our last interview with Microsoft UK’s Head of Search, Dave Coplin reveals details about the company’s redesigned search engine, Bing, talks about its new venture, So.cl, and reflects on the...
View ArticleLegal Marketing: Is SEO a waste of time for law firms?
There’s a debate currently raging in a number of LinkedIn legal marketing groups about the value of search engine optimisation for law firms. While some group members believe a website not optimised...
View ArticleThe State of SEO in 2012: Google+, Authorship and Unique Content
It’s been a year of tectonic shocks and ripples affecting SEO so when SEOmoz CEO Rand Fishkin and HubSpot CTO Dharmesh Shah took to the virtual stage earlier this week to announce the results of the...
View ArticleThere’s More to SEO than Trying to Outwit Google
With its Panda and Penguin algorithm updates and its Google+ integration, Google has been sending clear signals that it looks to provide a search experience that focuses on human beings. Recent reports...
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